RIT/NTID Marketing Communications slides

Collection — Multiple Containers

Identifier: RITDSA-0061

Staff Only

Scope and Contents

RIT/NTID Marketing Communications slide collection originally contained 8 binders of images taken during the first 20 years of NTID's existence on RIT's campus. The majority of the images were taken in the 1970s, coinciding with the construction of the Lyndon Baines Johnson (LBJ) building and dormitories. Some of the images are stamped RIT Communications, a precursor to University Publications and University News.

The images document the campus, buildings and their construction, classrooms and equipment, dedication ceremonies, and students, faculty and staff of NTID from the late 1960's through the 1980's. The collection of slides has been digitized by the RIT Archives and reside in the Cumulus database.

Dates

Creation: 1968-1990

Conditions Governing Access

This collection is open to researchers.

NTID Marketing Communications

The slides came from the NTID Marketing Communications department (Public Information Office during the time period encompassed by the collection). A communications department was established at NTID in 1968, with the founding of NTID on RIT's campus. The department published Focus magazine and promotional materials related to NTID's programs and services.

The NTID Marketing Communications is a marketing services team in the marketing department at NTID. They provide solutions to marketing and communication needs by making a plan of action that helps, while supporting NTID/RIT's brand and major area of focus. The marketing team is also involved with most major events and programs hosted by NTID/RIT and have media specialists run the ads and websites that influence the community on campus.

Mark Benjamin is the official NTID photographer and captures most of the images that tell the story of RIT/NTID. He produces pictures for websites, marketing and other publications, social media and exhibits.

Extent

3 Linear Feet (8 binders )

Language

English

Additional Description

Overview

RIT/NTID Marketing Communications slide collection originally contained 8 notebooks of images taken during the first 20 years of NTID's existence on RIT's campus. The majority of the images were taken in the 1970s, coinciding with the construction of the Lyndon Baines Johnson (LBJ) building and dormitories. The images document the campus, buildings and their construction, classrooms and equipment, dedication ceremonies, and students, faculty and staff of NTID.

Arrangement

Slides are arranged in broad subject areas in their original order.

Binder 1 - NTID groundbreaking and construction

Binder 2 - NTID Dedication weekend

Binder 3 - NTID faculty, staff and students in the classroom

Binder 4 - NTID faculty, staff and students in the classroom

Binder 5 - NTID campus life

Binder 6 - NTID miscellaneous

Binder 7 - NTID miscellaneous

Physical Location

C.S. North, Shelf 223

Immediate Source of Acquisition

Accession number(s): 2010:013; 2010:19; 2013:009; 2014:030

Collections transferred to RIT Archive Collections by NTID Marketing Communications in 2010, 2013 and 2014.

Related Materials

University News collection of NTID slides

Processing Information

Finding aid created by Becky Simmons in November 2011. RIT Archive Collections staff is creating descriptive metadata for each digitized image in the collection and making them accessible through the Cumulus database.