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Jay Jennings’ Bob Cato Collection, 1978-1992

 File
Identifier: CSC-194

Scope and Content Note

The Jay Jennings’ Bob Cato Collection contains materials from 1978 through 1992, with the bulk of the papers dated 1991.



This collection contains materials related to related to Jay Jennings’ work with Cato on a book proposal, “Becoming an Art Director” as well as collected materials. These include a book, clipping, correspondence, printed materials, and writings.



The Jay Jennings’ Bob Cato Collection has been arranged into two series: Series I. “Becoming an Art Director” book project, 1991 and Series II. Collected materials, 1978-1992. This collection is housed in one document box (2.5”).

Dates

  • Creation: 1978 - 1992
  • Creation: Majority of material found within 1991

Creator

Conditions Governing Use

This collection is open to researchers.

Biographical Note

Robert G. Cato was born in New Orleans in 1923, the son of Ysabel Soto, a teacher who immigrated to the United States from Cuba, and Robert Bailey Cato, a business executive. At the age of 15, on a family trip to Mexico City, he met the painters Pablo O’Higgins and Jose Clemente Orozco, and began studying art under their mentorship. In 1941, Cato was the youngest artist on record to exhibit work in the Carnegie International, at age eighteen.

After World War II, Cato moved to Chicago, where he studied briefly under the Bauhaus designer László Moholy-Nagy.

In 1947, he went to Philadelphia to study with art director and designer Alexey Brodovitch. After Brodovitch was hurt in a car accident, Cato became his driver and cook. Soon after, Cato became his assistant at Harper’s Bazaar, where Brodovitch was transforming magazine and fashion design with an innovative mixture of open space, sharp typography, photography, and Modernist art—characteristics that would also define Cato’s work over the next several decades.

Through the late 1940s and the ’50s, Cato worked as art director at Junior Bazaar, Theater Arts, Dance and Glamour magazines while continuing to paint and exhibit his personal work.

In 1960, he began his association with the recording industry at CBS/Columbia Records. Over the next decade he helped turn the record album cover into an important form of contemporary art. Cato created or supervised some of the most memorable record album covers of the 1960s. One of his many groundbreaking ideas was to put the work of the underground illustrator R. Crumb on Big Brother and the Holding Company’s Cheap Thrills.

For his cover designs, Cato was awarded two Grammys by the National Academy of Recording Arts and Sciences. They were for Barbra Streisand’s People (1964) and for Bob Dylan’s Greatest Hits (1967). Later, in 1997, the Recording Academy would award Cato its President’s Merit Award.

After short stints at McCall’s magazine and Revlon, where he created the “Charlie Girl” image, he returned to the music business. In 1971, he was appointed vice president for creative services at United Artists Records and Films in Los Angeles.

During his 50-year career, Cato taught at the School of Visual Arts and the Rochester Institute of Technology. Cato devoted much of his last 10 years of work to fine art, photography and producing books, including Joyce Images (1994), a collection of photos and art devoted to James Joyce. Cato passed away in March 1999 due to complications from Alzheimer’s disease.

[From the New York Times obituary for Bob Cato; edited by NRP]

Extent

.2 Linear Feet (This collection is housed in one document box (2.5”).) : Graphic Design Archives, Cary Collection Annex. Range 1.

Language

English

System of Arrangement

Series I. “Becoming an Art Director” book project, 1991

Series II. Collected materials, 1978-1992

Physical Location

Graphic Design Archives, Cary Collection Annex, Range 1

Custodial History

The Jay Jennings’ Bob Cato Collection was donated to the Rochester Institute of Technology in October 2024 as a gift from Jay Jennings. The Jay Jennings’ Bob Cato Collection was accessioned by the Rochester Institute of Technology under 2025:010. The papers were received from Jay Jennings in one bubble envelope. [Note that Jay Jennings is of no relation to Kate Jennings.]

Related Materials

Related collections include the Bob Cato Papers and the Alexey Brodovitch collection, both of which can be found in the Cary Collection (Cary Graphic Arts Collection | RIT).

Processing Information

Collection processed and finding aid written by Nicole Pease, March-April 2025.

Title
Jay Jennings’ Bob Cato Collection
Status
Completed
Subtitle
Graphic Design Archives
Author
Nicole Pease
Date
March 2025
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin

Repository Details

Part of the Cary Graphic Arts Collection Repository

Contact:
Rochester NY 14623 US
(585) 475-2408