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George Giusti collection

 Collection — Multiple Containers
Identifier: CSC-0095

Scope and Contents

The George Giusti collection provides ample documentation for the wide range of clients dating from circa 1941 to 1988. The strengths of the collection include the client files, with the corresponding process work in the form of drawings, mechanicals, proofs, and final printed pieces as well as the sketchbooks and sculpture. While there are some business records included within the client files, thre is indeed a lacuna of business records related to projects in the collection.


  • Creation: 1941-1988


Conditions Governing Access

This collection is open to researchers.

Biographical / Historical

George Giusti (née Wuermli) was born in Milan in 1908. Giusti’s father was of Swiss descent (Wuermli) and his mother was Italian. George Giusti received his professional training at the Reale Accadmia de Belle Arti di Brera in Milan, Italy. His influences include Mies van der Rohe, Piet Mondrian and Paul Klee. After graduation he worked as a designer in Lugano, Italy and then moved to Zurich, Switzerland where he opened his own design studio from 1930 to 1937. In 1936, George married Margot Joachimsthal Neiche, a promising fashion designer. In 1937, their son Robert Giusti was born. George adopted his mother’s name (Giusti) when he immigrated to the United States. Giusti immigrated to the United States in 1938, and spent the majority of his career in New York. He started a freelance practice and designed posters and publicity materials for United States government agencies during World War II. He later worked as an editorial design consultant for various commercial concerns, including twelve years for Geigy Pharmaceuticals. He created a number of memorable cover designs for popular consumer magazines such as Time, Fortune, Scientific American and Holiday in the 1960’s and 1970’s. The boldness and simplicity of his forms on these covers has been attributed to his use of the sculpture as a starting point. Giusti had an interest in many types of media and materials, which he put to use in his collage works and sculptural pieces. Giusti also designed for many forms of print media, and his work can be found on numerous posters, book jackets, and record covers from the same period. He was widely recognized by his peers as an innovator and his work was often reproduced in Graphis and Graphis Annual, both highly respected design publications. He won numerous awards for his work and in 1979 was inducted into the Hall of Fame of the Art Directors Club of New York. His works can also be found in the Museum of Modern Art and National Museum of American Art. He died in 1990.


71 Linear Feet (31 Document boxes 17 oversize flat boxes 36 sculptures)




Collection of materials from graphic designer George Giusti. Includes extensive client project files and documentation (sketches, mechanicals, printed samples, photographs, and artwork in relief and 3-dimensional form).


The collection is divided into five parts: Series I. Client Files; Series II. Photographic Records; Series III. Sketchbooks; Series IV. Sculpture; Series V. Bibliographic Records.

Physical Location

Graphic Design Archives, Cary Collection Annex

Immediate Source of Acquisition

The George Giusti Collection was given to RIT in 1993 by Margot Joachimsthal Reiche Giusti. Accession number(s): 1993:003

Processing Information

Collection processed by Zinia Zsemel, 2005-2006.

Finding aid encoded by Lisa Witt, September 2015.


George Giusti collection
Cary Graphic Design Archives
Lisa Witt
02 September 2015
Description rules
Describing Archives: A Content Standard
Language of description
Script of description
Code for undetermined script
Language of description note

Repository Details

Part of the Cary Graphic Arts Collection Repository

Rochester NY 14623 US
(585) 475-2408