RIT Graphic Identification System collection
Scope and Contents
RIT Graphic Identification System collection contains logo mechanicals and sketches, letterhead, decals, clippings, and brochures. An introductory guide describes the new system and its implementation in Institute publications and signage. Interoffice memoranda and correspondence regarding the system, its design, and implementation are also present.
Also included are a set of logotype designs and sketches by Bob Wright (1962), and copies of Matrix vol. 2 no. 1 (Spring 1968), a publication of the RIT School of Art and Design.
Added in 2017 from a donation from outgoing RIT president William Destler are proof prints of logos designed in 2007 by Bruce Meader. These are college-specific banners designed for commencement and other events. They are also described on this RIT website.
- 1962-1974, 2007
- Majority of material found within 1962 - 1974
Conditions Governing Access
This collection is open to researchers.
Historical Information: RIT's Graphic Identification System
In 1973, a graphic identity task force assessed the need for an update of RIT's graphic identification system. The task force, made up of faculty, staff, and students, concluded that a new system was needed for consistency of message, ease of use, and increased visibility and reinforcement of RIT in the community. A cohesive system would also be beneficial in the 150th Anniversary of the Institute campaign in 1977.
Helvetica was chosen as the typeface, with Pantone brown 167 and orange 165 as recommended colors. A standard identity mark and stationery were also part of the system to be used by all areas of the Institute, its communications, and publications. The updated system was approved for use by RIT President Paul Miller.
1.3 Linear Feet (1 lid box)
Materials related to the development of a graphic identification system at the Rochester Institute of Technology (RIT) in the early 1970s. The collection includes correspondence, logos, mechanicals, letterhead, decals, sketches, brochures, and mock-ups.
Materials are arranged by broad subject.
C.S. South, Shelf 578
Finding aid created by Amy Vilz in July 2011.
- Rochester Institute of Technology. University Publications (Depositor, Organization)
- RIT Graphic Identification System collection
- RIT Archives
- Amy Vilz
- 15 July 2011
- Description rules
- Describing Archives: A Content Standard
- Language of description
- Script of description
- Code for undetermined script
- Language of description note
Part of the RIT Archives Repository
Rochester NY 14623 USA