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RIT Graphic Identification System collection

 Collection — Box: 1
Identifier: RITArc-0201

Scope and Contents

RIT Graphic Identification System collection contains logo mechanicals and sketches, letterhead, decals, clippings, and brochures. An introductory guide describes the new system and its implementation in Institute publications and signage. Interoffice memoranda and correspondence regarding the system, its design, and implementation are also present.

Also included are a set of logotype designs and sketches by Bob Wright (1962), and copies of Matrix vol. 2 no. 1 (Spring 1968), a publication of the RIT School of Art and Design.

Added in 2017 from a donation from outgoing RIT president William Destler are proof prints of logos designed in 2007 by Bruce Meader. These are college-specific banners designed for commencement and other events. They are also described on this RIT website.


  • Creation: 1962-1974, 2007
  • Creation: Majority of material found within 1962 - 1974

Conditions Governing Access

This collection is open to researchers.

Historical Information: RIT's Graphic Identification System

In 1973, a graphic identity task force assessed the need for an update of RIT's graphic identification system. The task force, made up of faculty, staff, and students, concluded that a new system was needed for consistency of message, ease of use, and increased visibility and reinforcement of RIT in the community. A cohesive system would also be beneficial in the 150th Anniversary of the Institute campaign in 1977.

Helvetica was chosen as the typeface, with Pantone brown 167 and orange 165 as recommended colors. A standard identity mark and stationery were also part of the system to be used by all areas of the Institute, its communications, and publications. The updated system was approved for use by RIT President Paul Miller.


1.3 Linear Feet (1 lid box)




Materials related to the development of a graphic identification system at the Rochester Institute of Technology (RIT) in the early 1970s. The collection includes correspondence, logos, mechanicals, letterhead, decals, sketches, brochures, and mock-ups.


Materials are arranged by broad subject.

Physical Location

C.S. South, Shelf 578

Related Materials

Processing Information

Finding aid created by Amy Vilz in July 2011.

RIT Graphic Identification System collection
RIT Archives
Amy Vilz
15 July 2011
Description rules
Describing Archives: A Content Standard
Language of description
Script of description
Code for undetermined script
Language of description note

Repository Details

Part of the RIT Archives Repository

Rochester NY 14623 USA